Dairy Management, Inc., Showcasing the Resilience of the U.S. Dairy Industry
In celebration of June Dairy Month, Dairy Management, Inc., as well as state and regional checkoff teams across the country, are showcasing dairy’s resilience and community impact during COVID-19. The efforts kicked off on June 1, which is World Milk Day, with a video titled “Raising Gallons.” It features Olympians, NFL players, famous chefs, and others raising a gallon of milk to show their appreciation for dairy farmers while supporting the checkoff’s goal of getting nutritious dairy to food-insecure Americans through its Feeding America partnership. “This pandemic has shown just how essential Feeding America and dairy farmers are to helping feed those in need,” says Marilyn Hershey, a Pennsylvania dairy farmer and DMI Chair. “We’re working toward a common goal and our checkoff strategy of getting dairy into the hands of those who need it wouldn’t be possible without Feeding America and its nationwide network of 200 local food banks.” Additional checkoff-led efforts nationally and locally will promote “30 Days of Dairy” throughout June. Each day of the month will be filled with virtual farm tours and content that celebrates the role dairy plays in people’s lives while illustrating dairy farmers’ resilience and contributions to their communities. The checkoff will promote dairy-centric recipes for summer, with stay-at-home cooking expected to continue as a major activity for many families. The content will be published on DMI’s redesigned website at www.usdairy.com.